Sunday, October 17, 2010

GF Got Cool When We Weren't Looking

I am not quite sure how this happened, but it did. Gluten-Free is apparently, the newest trend. All the stars are going GF, and all the magazines have cover articles about this 'fad'. This may sound completely crazy, but I find that a bit annoying.  For so many people out there, it is not a fad. It is something that was forced upon them. I know I did not want to go GF, but I, like a lot of you, had no choice. So when I see that this celebrity and that talk-show host are going GF not because they are Celiac but because that is what is hot in Hollywood, it really bugs me. I, for one, do not get the appeal of a GF lifestyle unless you are a Celiac and that is your "cure". The food is more expensive, it does not taste even close to as good as gluten-y foods, and in most cases is WORSE FOR YOU! So why anyone is calling this 'The Diet Of The Century' is beyond me. I mean, just the other day, I made a recipe for GF cookies that used FOUR STICKS OF BUTTER. 4!! And it made less than one cookie sheet's worth of cookies.
Also, my blood heats up when I see an article, or an ad on TV for a new Gluten-Free food. "The market for GF is booming due to Hollywood's interest!", they say. But Hollywood is still not their biggest consumer base. We are. The ordinary, working-class Celiacs. CELIACS. Not people who go GF because it is'cool', CELIACS. The only reason the GF market is 'booming' is because the companies are trying to get noticed by Hollywood, and thus get some publicity and free marketing. Why aren't we good enough to give them free marketing and publicity? Why, instead of the recent spike in Celiac diagnoses, did it take the Hollywood crowd to motivate companies to make better GF foods?

Sorry for that rant. I am done now. (For now)
Thank you for listening,
C.C.


PS. I did not post yesterday or Friday, but that is because a)I was sick-ish, and b) I think 5 posts a week is plenty. :)

3 comments:

Ty said...

I know what you mean...but on the upside, we get more "normal" products because of it. Betty Crocker, Chex, Progresso...because of the "fad", we can shop at Walmart and go to a normal restaurant. The attention made companies sit up and figure out that we're a market they can sell to. It's annoying, but beneficial at the same time. Weird.

On the cookies...my mom found this recipe from Alton Brown at Food Network - a maz ing. Seriously. I make her (ok, beg her and ask really nice lol) keep this in the fridge so I can make 'em whenever I want. Oh - something she found out, "8 oz." of butter is really meant to be "8 Tb" or 1 stick.

http://www.foodnetwork.com/recipes/alton-brown/the-chewy-gluten-free-recipe/index.html

Jenn said...

You tell em!! I've always been irritated with celebs and their diet fads that aren't needed or healthy for them.

Celiac Cake said...

@Ty-That is so true, so I guess I am a bit appreciative of it..
The recipe looks super yummy, I cannot wait to try it!!!